Sometimes, sequels are NOT a good idea. But then there’s Geico’s newest ad campaign bringing back some classic favorites!
Move Over Gecko
Geico’s long-standing gecko mascot is taking a back seat to some classic characters. Remember the raccoons, Pinnochio, and the woodchucks? These former ad icons are coming back! I tried, but I couldn’t find any other ad campaigns like this one created by The Martin Agency.
Not Just Movies
Svp, creative director Neel Williams of the Martin Agency explains, “We figured if Hollywood can keep rebooting movie franchises, why can’t we do the same thing with some of our favorite ads?” In addition to the epic commercials, the agency will be designing movie posters to add to the excitement of the upcoming sequels.
And the Winner Is…
To go along with the upcoming award season, the agency will also be adding an interactive factor for viewers by inviting everyone to vote on their favorite commercial sequel and possibly win “movie props” from the commercial production sets. Check out all the official trailers on Adweek!
I’m a weirdo. How so? Because I LOVE commercials. The fact that Martin Agency decided to flip the script in the advertising industry by creating SEQUELS of some old Geico commercials is EPIC. Will you vote for your favorite? Let me know in the comments!