There are two types of people in this world: those who watch the super bowl for the game and those who watch the super bowl for the commercials. Here’s a few of my favorites!
1. Before Alexa
First of all, you can’t go wrong with Ellen DeGeneres. Second, “What did we do before Alexa?” is a thought any Alexa user–including myself–can relate to. I don’t have ALL the smart home things but it’s pretty convenient to ask Alexa to “turn on the light” so I don’t step on my black cat in my dark apartment who likes to stand RIGHT in front of the door while I’m trying to come in. Speaking of dark, there’s a little more dark humor in the “banned” version of the commercial. Check it out here.
2. Because My Hyundai
I will admit, I’m a little bias towards this one because the very first car I bought myself was a Hyundai Sonata. But this star-studded commercial is definitely one for the books! It kind of reminds me of Direct TV’s Hopper ads where they all pronounced it as “the hoppah!” But with Hyundai, it’s “smaht pahkin’ the cah!”
While many ads source their appeal from action-packed-movie-like parodies, Jeep successfully tied their 2020 Jeep Gladiator to 1993’s classic Groundhog Day.
AND…groundhog in a harness strapped to Bill Murray. That is all.
Of all the commercials aired during the super bowl this year, these are definitely my favorite. Tell me your favorites in the comments!