Entertain, Educate, Entice

Whether via omni-channel or multi-channel, social media has become one of the main channels for advertising. But how to break through all the additional noise on consumers’ social feeds? They’re looking at friend’s photos, their friend’s friends’ videos and according this nifty article from Brandwatch, they’re spending an average of 20 minutes per day JUSTContinue reading “Entertain, Educate, Entice”

Informed Creativity

As a graphic designer, you HAVE to be ready to continually evolve along with the industry. Sort of “roll with the punches,” if you will. Those “punches” can include (but are not limited to by any means) new design programs, new technology, trends, innovations and information! AdWeek‘s Donald Chesnut explains how we as designers mustContinue reading “Informed Creativity”

Marketing or Agency

Having been on the marketing side of graphic design for nearly a year and a half now, I’ve gained a very new and valuable perspective. Successful design and marketing are equally essential in the success and growth of a business. We get that. But Adweek‘s Erik Oster covers of a study done by RSW/US, a leadingContinue reading “Marketing or Agency”

Shutterstock Predicts Design Trends for 2015

Like technology, design trends are ever evolving. To keep up with them is a job all its own. In the advertising industry, staying on top of the “latest and greatest” is what works and what drives a business’s success. It’s a never-ending hunger to know what’s new and to keep my knowledge of the industry’s trends up-to-date.