Whether via omni-channel or multi-channel, social media has become one of the main channels for advertising. But how to break through all the additional noise on consumers’ social feeds? They’re looking at friend’s photos, their friend’s friends’ videos and according this nifty article from Brandwatch, they’re spending an average of 20 minutes per day JUSTContinue reading “Entertain, Educate, Entice”
As a graphic designer, you HAVE to be ready to continually evolve along with the industry. Sort of “roll with the punches,” if you will. Those “punches” can include (but are not limited to by any means) new design programs, new technology, trends, innovations and information! AdWeek‘s Donald Chesnut explains how we as designers mustContinue reading “Informed Creativity”
One of my favorite things to do at the beginning of each year is to explore the predicted graphic trends.
As many of us know, “fitting in” with established team dynamics is crucial to maintaining a stable and productive work environment.
With all the political turmoil and Super Bowl LI aftermath, it was hard to find some graphic design news worth reading! I finally came across a fun fact about the new Nintendo Switch™ console logo. The icon that resides above the word mark is a simple design with an apparent symmetry that satisfies even the most advanced ofContinue reading “Nintendo Switch™ Logo has a Secret!”
Having been on the marketing side of graphic design for nearly a year and a half now, I’ve gained a very new and valuable perspective. Successful design and marketing are equally essential in the success and growth of a business. We get that. But Adweek‘s Erik Oster covers of a study done by RSW/US, a leadingContinue reading “Marketing or Agency”
OPI Nail Lacquer (one of my fav brands) created an ad campaign that covers all the bases. It’s eye-catching, sparks curiosity, promotes consumer interaction and then some. Check it out!
Like technology, design trends are ever evolving. To keep up with them is a job all its own. In the advertising industry, staying on top of the “latest and greatest” is what works and what drives a business’s success. It’s a never-ending hunger to know what’s new and to keep my knowledge of the industry’s trends up-to-date.