The Summer of Love & Learning Tour Bus Vehicle Wrap
Behind Centipede Health Solutions is a passionate woman by the name of Nancy. She believes that healthcare solutions should be innovative and simple regardless of the cards we’re dealt. Nancy wanted to create a design that said, “We’re the ROCK STARS of health care!” This vehicle wrap needed to spark curiosity and excitement yet steer clear of the bland, corporate-cookie-cutout.
I encouraged Nancy to explore the possibility of using black to really create the eye-catching contrast she was looking for by starting with some very exciting options plus some safe ones. This allowed her to narrow down what she liked but, also what she didn’t like.
In my creative process, I believe in providing multiple options based on the creative direction provided but, also include some “off the wall” options. This helps inspire new ideas just as much as exploring preferred options!