Savings: Part 2

Sometimes, sequels are NOT a good idea. But then there’s Geico’s newest ad campaign bringing back some classic favorites! Move Over Gecko Geico’s long-standing gecko mascot is taking a back seat to some classic characters. Remember the raccoons, Pinnochio, and the woodchucks? These former ad icons are coming back! I tried, but I couldn’t findContinue reading “Savings: Part 2”

Welcome to 2020

Happy New Year friends! This year, I’ll be putting forth more effort to continue my personal industry education by regularly posting on my blog. I will be writing weekly news posts featuring interesting finds I’ve discovered relative to the graphic design and advertising industries. On a monthly basis, I will be recapping design trends startingContinue reading “Welcome to 2020”

Marketing or Agency

Having been on the marketing side of graphic design for nearly a year and a half now, I’ve gained a very new and valuable perspective. Successful design and marketing are equally essential in the success and growth of a business. We get that. But Adweek‘s Erik Oster covers of a study done by RSW/US, a leadingContinue reading “Marketing or Agency”